久色国产-久色视频网-久色视频在线观看-久色网-五月丁六月停停-五月sese

Parks themed on traditional Chinese culture gain momentum

From:XinhuaAuthor: 2024-08-23 15:52

In an amusement park themed on Journey to the West, an ancient literary classic of China, performers dressed as Sun Wukong, also known as Monkey King, and a number of immortals in Chinese mythology paraded on the floats to a series of fast-paced rhythms, while greeting the excited crowd.

The park, located in Huai'an, east China's Jiangsu Province, the hometown of the novel's author Wu Cheng'en, recreates famous scenes from the title, such as the Monkey King subduing the white bone demon and the cave dwelling of spider spirits. Visitors can experience the epic adventure of the Monkey King and his companions from China to India in search of Buddhist scriptures through modern technology.

Opened in 2021, the Xiyou World of Adventure rose to popularity as a result of the creative marketing of the Monkey King IP, which is well-known throughout China. For some time, it was at the top of the theme park popularity ranking chart on Douyin, a popular social media platform.

Lisa, a tourist from Shanghai, said entertainment facilities in the park are well-designed. "The ride project themed on Monkey King subduing the white bone demon is no less good than the Harry Potter ride in the Universal Beijing Resort," she said.

With improved living standards, more Chinese travelers in recent years have turned to theme parks for recreation and a break from work or study, creating huge market potential. Besides famous international brands like Disneyland and Universal Studios, parks themed on traditional Chinese cultural elements from mythology or ancient dynasties have gained momentum.

"Unique Henan: Land of Dramas," a gigantic immersive theater complex, in Zhengzhou, central China's Henan Province, takes visitors back thousands of years into the province's rich history.

Covering more than 40 hectares, the site comprises 21 theaters with close to 1,000 actors, performing various shows themed on the history of Henan and the culture of the Yellow River, the "mother river" of the Chinese nation. In some of the theaters, visitors are even mixed with performers wearing ancient costumes, a perfect chance to savor the grandeur of Chinese civilizations from up close.

A tourist from Anhui Province named "Sesame" said these homegrown theme parks offer a rich collection of performances at prices much more attractive than their more well-known foreign competitors. For a family of two adults and one child, the Xiyou park charges 358 yuan (about 50 U.S. dollars), less than a third of the price of Shanghai Disneyland Resort.

Lin Huanjie, director of the Institute for Theme Park Studies in China, said theme parks developed solely by China have made rapid progress with brand-new IPs rich in Chinese cultural connotations.

"Theme parks play an increasingly important role in implementing the country's general policy to integrate culture into tourism to meet consumer demands for higher-quality travel experiences," Lin said. "In this regard, how do we turn the rich Chinese history and culture into IPs with commercial value is a major challenge for businesses."

Boasting a vast source of visitors with spending power, Lin said China is bound to be the major arena for global theme parks in the coming years, opening broad prospects for industry development.

According to a report issued by the institute in 2023, international-brand theme parks Disneyland and Universal Studios were still far ahead of their Chinese competitors in terms of comprehensive competitiveness, based on infrastructure, convenience of transport, market influence and operational performance.

The report covered 80 theme parks in China each with an area of 40 hectares more, or with a total investment of 1.5 billion yuan or higher. It showed that these large-scale theme parks are mostly located in major cities or places with convenient transport. In 2021, a Silk Road themed park opened in Xinjiang Uygur Autonomous Region in the country's far northwest, the first theme park in the region.

Lin said homegrown theme parks still lag behind their foreign counterparts not just in technology but also in business philosophy and IP development. He suggested they draw from foreign experiences and seek innovative and differentiated business models.

Meanwhile, Lisa suggested that homegrown theme parks improve their abilities to handle visitor flow at peak times. "After all, people won't come back again if their first-time experience was bad," she added.

Edit:董麗娜

The copyright of the article and the picture belongs to the original author. If there is any infringement, please contact to delete it

主站蜘蛛池模板: 中文字幕一区二区在线视频 | 小美女毛片 | 激情视频图片小说 | 精品久久久久久久久久中文字幕 | 涩涩涩在线 | 免费黄色美女网站 | 波多野结衣亚洲一区 | 99久久无色码中文字幕 | 久久久噜久噜久久综合 | 夜色福利院在线看青草一 | 亚洲黄色高清 | 性天堂网 | 五月激情综合丁香色婷婷 | 国产成人综合亚洲欧美在线n | 精品福利视频第一 | 国产三级全黄在线观看 | 岛国欧美| 一级特黄国产高清毛片97看片 | 亚洲香蕉影院 | 亚洲午夜色 | 欧美在线观看免费一区视频 | 自拍偷自拍亚洲精品被多人伦好爽 | 午夜久久久精品 | 色哟哟高清视频在线观看 | 看大片全色黄大色黄 | 天天做天天爱夜夜爽 | 国产美女在线免费观看 | 色五夜 | 狠狠干伊人 | 国产在线麻豆自在拍91精品 | 丁香六月综合 | 久久久精品久久久久久 | 99久久精品全部 | 一区二区三区视频网站 | 成年人在线观看视频 | 欧美人体大胆艺术 | 精品国精品国产自在久国产不卡 | 日韩中文字幕在线亚洲一区 | 91亚洲国产成人久久精品网址 | 男人扒开女人腿使劲桶动态图 | 日韩亚洲欧美日本精品va |